Data Processing

At Market Intelligentsia, we specialize in providing cutting-edge market research solutions that empower businesses with the insights they need to make At Market Intelligentsia, data integrity, security, and compliance are at the core of our operations. Our data processing protocols adhere to the highest global standards, including ESOMAR, MRS, GDPR, and HIPAA, ensuring that all information collected during market research is handled responsibly, ethically, and securely.

Data Collection

We collect data using a variety of research methods, including surveys, in-depth interviews (IDIs), focus groups, and online workshops. Our collection practices ensure that:

  • Data is gathered with full transparency and consent, in line with ESOMAR, MRS, and GDPR standards.
  • All respondents are informed about how their data will be used, stored, and protected

Data Integrity and Quality Control

We ensure the accuracy and reliability of the data we collect by implementing strict quality control measures, including:

  • Double Screening : We verify respondent eligibility and data accuracy through rigorous screening protocols
  • Real-Time Data Validation : Data is continuously monitored during collection to ensure it meets project requirements and is free of errors.
  • Unique Respondent Verification : We prevent duplicate entries to maintain data quality and represent genuine, diverse perspectives.protocols

Data Security and Encryption.

Data security is of utmost importance to us, and we follow industry-leading protocols to protect all information. Our measures include:

  • Data Encryption : All data is encrypted both in transit and at rest, safeguarding sensitive information from unauthorized access.
  • Controlled Access : Only authorized personnel have access to personal and sensitive data, operating under strict confidentiality agreements.
  • Secure Storage: : We store data in compliance with ISO 20252, GDPR, and ESOMAR standards, ensuring it is protected throughout its lifecycle.

GDPR, HIPAA, and ESOMAR Compliance

We operate in full compliance with GDPR, HIPAA, and ESOMAR’s guidelines for ethical market research. This guarantees that:

  • Data is processed lawfully and transparently, with full consent from respondents.
  • Respondents have the right to access, rectify, or delete their personal data at any time.
  • Our processes align with ESOMAR’s commitment to responsible research and the protection of individual rights.

Anonymization and Pseudonymization

To protect respondent privacy, we apply anonymization and pseudonymization techniques, ensuring:

  • Identifiable information is removed or masked, minimizing the risk of exposure.
  • Clients receive the insights they need without compromising respondent confidentiality, in compliance with ESOMAR and GDPR guidelines.

Data Reporting and Insights

We process data into actionable insights, delivering:

  • Accurate Reports : Detailed analysis and visualization, tailored to meet your project’s objectives.
  • Compliant Reporting :All reports are prepared according to GDPR, HIPAA, and ESOMAR regulations, ensuring full compliance with global standards
  • Custom Solutions : Whether you need quantitative or qualitative analysis, we provide flexible reporting formats that meet your specific needs.

Data Retention and Deletion

We retain data only for as long as necessary to fulfill research objectives, in line with GDPR, ESOMAR, and ISO 20252 standards:

  • Data Retention : Data is securely stored during the project lifecycle and retained only as long as needed for compliance and reporting.
  • Right to Erasure : Respondents and clients can request data deletion at any time, and we promptly ensure secure removal of requested data.

Continuous Improvement

We continuously monitor and refine our data processing practices to remain aligned with the latest regulations and industry standards. By following ESOMAR’s and GDPR’s evolving requirements, we ensure that:

  • Our data processing methods are always up to date with legal and ethical guidelines.
  • We maintain the highest level of integrity, security, and efficiency in every research project